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The UX Perspective
Our Learnings, Thoughts and Insights


Dark Patterns: How Google tricks user's and monetize it!
Dark patterns are usually used by websites, to confuse users and make them to do an action which website want. As you know "dark patterns" are tricks and tips used by websites and applications to confuse and mislead the user and get benefit out of it. Some of the dark pattern designs are; hidden links on texts, confusing colors, credit card-required for free trial, automatically sign you up to promotion emails, misleading popup, sneak an extra item into your shopping cart, ga
Sep 18, 20213 min read


Gamification – A Real Business Game Changer!
Gamification, A Real Business Game Changer. "Gamification” is the art of adding game-like elements to experiences, but not involve any games
Sep 10, 20213 min read


Are you planning to build a product?
Are you planning to build a product? Designing a product is simple. But make sure that the product desirable, feasible, viable
Sep 10, 20213 min read
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