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The UX Perspective
Our Learnings, Thoughts and Insights


"Zero UI" is going to kill Graphical User Interface?
Chatbots, gesture, our behaviour , voice-based interactions etc with devices are beginning to move away from the traditional screen-based interfaces? The traditional Graphical User Interface which we call it as GUI is going to disappear soon? Not at all, the rise of "Zero UI" does not necessarily mean the death of Graphical User Interface (GUI). While Zero UI aims to minimize or eliminate traditional graphical elements, such as buttons and menus, it is not a complete replacem
Jul 12, 20232 min read


How important is the term “Scarcity” in eCommerce design?
By employing ethical methods, we can create a sense of urgency and desirability while maintaining transparency and integrity. In the realm of e-commerce and other software-as-a-service (SaaS) products, it is common to come across statements like "limited seats available" or "limited quantity, act quickly" to drive sales or promote services aggressively. We often encounter such statements on various online platforms. The question of whether this practice is ethical or not can
Jul 10, 20236 min read


Skeuomorphism Never Dies: Designers Should Bring Real Life Elements in UX Design
Skeuomorphism is a design technique that incorporates elements and visual cues from the physical world into digital interfaces, making...
Jun 16, 20237 min read
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