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The UX Perspective
Our Learnings, Thoughts and Insights


What is the “placebo effect"? How can designers use it in their design?
The placebo effect is typically associated with psychology and related medical treatments, its principles can be applied in User Experience Design to enhance product usability Introduction In psychology, the placebo effect refers to the phenomenon in which a person experiences a perceived improvement in their condition or symptoms after receiving a treatment or intervention that is, in reality, inactive or inert. This improvement is not due to the specific properties of the t
Jul 14, 202311 min read


"Zero UI" is going to kill Graphical User Interface?
Chatbots, gesture, our behaviour , voice-based interactions etc with devices are beginning to move away from the traditional screen-based interfaces? The traditional Graphical User Interface which we call it as GUI is going to disappear soon? Not at all, the rise of "Zero UI" does not necessarily mean the death of Graphical User Interface (GUI). While Zero UI aims to minimize or eliminate traditional graphical elements, such as buttons and menus, it is not a complete replacem
Jul 12, 20232 min read


How important is the term “Scarcity” in eCommerce design?
By employing ethical methods, we can create a sense of urgency and desirability while maintaining transparency and integrity. In the realm of e-commerce and other software-as-a-service (SaaS) products, it is common to come across statements like "limited seats available" or "limited quantity, act quickly" to drive sales or promote services aggressively. We often encounter such statements on various online platforms. The question of whether this practice is ethical or not can
Jul 10, 20236 min read
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