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The UX Perspective
Our Learnings, Thoughts and Insights


Service Design is not UX Design - Build your Service Design capability carefully!
Service design is the activity of planning and arranging people, infrastructure, communication and material components of a service of an or
Sep 23, 20216 min read


Dark Patterns: How Google tricks user's and monetize it!
Dark patterns are usually used by websites, to confuse users and make them to do an action which website want. As you know "dark...
Sep 18, 20213 min read


Psychology of needs and a good design
Try to satisfy some need of users and design the product the way users love.
Sep 14, 20215 min read


Importance of deciding the right features for your product
Importance of deciding the right features for your product. Deciding the best and required features are key to any product success.
Sep 14, 20213 min read


Why you invest in UX?
Why you invest in UX? Good UX always makes your user happy, gives an edge on competitors and it brings great ROI
Sep 10, 20213 min read


Gamification – A Real Business Game Changer!
Gamification, A Real Business Game Changer. "Gamification” is the art of adding game-like elements to experiences, but not involve any games
Sep 10, 20213 min read


Are you planning to build a product?
Are you planning to build a product? Designing a product is simple. But make sure that the product desirable, feasible, viable
Sep 10, 20213 min read
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