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The UX Perspective
Our Learnings, Thoughts and Insights


A UX Audit is powerful tool for any digital products because...
“UX audit focuses on evaluating the existing user experience rather than creating a new design from scratch” Many companies often find...
Jun 13, 20238 min read


Service Design is not UX Design - Build your Service Design capability carefully!
Service design is the activity of planning and arranging people, infrastructure, communication and material components of a service of an or
Sep 23, 20216 min read


Dark Patterns: How Google tricks user's and monetize it!
Dark patterns are usually used by websites, to confuse users and make them to do an action which website want. As you know "dark...
Sep 18, 20213 min read
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