The UX Perspective

“ UX audit focuses on evaluating the existing user experience rather than creating a new design from scratch” Many companies often find themselves in a situation where their product receives appreciation from the industry, clients, and end-users, but fails to generate the expected business conversions. Unfortunately, statistics indicate that a significant number of digital products, up to 90% in some reports, fail each year. Among the various reasons for these failures, poor

Service design is the activity of planning and arranging people, infrastructure, communication and material components of a service of an or

Dark patterns are usually used by websites, to confuse users and make them to do an action which website want. As you know "dark patterns" are tricks and tips used by websites and applications to confuse and mislead the user and get benefit out of it. Some of the dark pattern designs are; hidden links on texts, confusing colors, credit card-required for free trial, automatically sign you up to promotion emails, misleading popup, sneak an extra item into your shopping cart, ga