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The UX Perspective
Our Learnings, Thoughts and Insights


The Powerful Duo: How Storytelling and Metrics Help UX Designers
The combination of storytelling and metrics is a powerful tool for UX designers Example of a storyboard about a user story of an already existing product . - Image courtesy: uxstudio Introduction: In the world of user experience (UX) design, combining data-driven insights with the power of storytelling can lead to remarkable design solutions. Storytelling allows designers to empathize with users, understand their needs, and communicate design concepts effectively. On the othe
Jun 16, 20233 min read
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Understanding Cognitive Biases in UX Design: Enhancing User Experience
By design: John Manoogian IIIcategories and descriptions: Buster Bensonimplementation: TilmannR - This file was derived from: The Cognitive Bias Codex - 180+ biases, designed by John Manoogian III (jm3).png:, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=69756809 Introduction Cognitive biases encompass a wide range of systematic tendencies that shape how individuals perceive and make judgments and decisions. These biases are influenced by the context and frami
Jun 15, 20235 min read
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Unlocking User Insights: The Power of UX Surveys
"A UX survey is a research method used to gather feedback and insights from users about their experiences with a product or service" Introduction Understanding user needs and preferences is at the heart of creating exceptional user experiences. As a business or product owner, you want to ensure that your digital offering aligns with your users' expectations, delights them, and keeps them coming back for more. This is where UX surveys come into play. UX surveys provide a valua
Jun 14, 20235 min read
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