The UX Perspective

"Mental models are subjective and differ between individuals. They are based on a combination of past and present experiences, assumptions and knowledge" In the world of user experience (UX) design, one key concept that plays a crucial role in creating intuitive and user-friendly interfaces is the notion of mental models. A mental model is an individual's internal representation of how something works, based on their knowledge, experiences, and beliefs. It influences how user

The Hooked Model offers a valuable framework for UX designers to create products that capture user's attention and foster long-term engagement. Introduction In our everyday lives, we are no strangers to the enchantment of certain products that continually captivate us, drawing us back time after time. These exceptional products possess a unique allure, engaging and even addictive in nature. Whether it's a beloved app, an enthralling game, or an intuitively designed platform,

The placebo effect is typically associated with psychology and related medical treatments, its principles can be applied in User Experience Design to enhance product usability Introduction In psychology, the placebo effect refers to the phenomenon in which a person experiences a perceived improvement in their condition or symptoms after receiving a treatment or intervention that is, in reality, inactive or inert. This improvement is not due to the specific properties of the t